Arts Sponsorship Request Form

Guidelines for sponsorship applications

When drawing up your proposal for arts sponsorship funding, please bear in mind the following guidelines, which have been created to help focus your application:

Your proposal should be relevant to at least one of the areas served by our airports, including the North West of England, Yorkshire, North Wales, Humberside, Bournemouth and the East Midlands.

In line with our policy of contributing to our local communities, arts organisations based in / touring in our operational areas generally (though not always) have priority over other applicants.

We will also consider applications from arts organisations based elsewhere in the UK for projects; touring the areas served by our airports.

We particularly welcome applications from projects or organisations that encourage community-wide access to the arts or have outreach programmes. We also encourage projects with an international flavour.

We do not sponsor individuals, capital projects, or projects in the education or health services.

Deadline for applications

All applications must be received by 31 December to be considered for sponsorship in the following year.

All applications must now be submitted online using this form. This is to ensure consistency, when applications for sponsorship are assessed. Should you wish to send in additional information in support of your application you are welcome to do so, however please be advised that the application form will be the main information which we will review. Applicants who received funding in previous years are encouraged to provide a brief evaluation report. Where relevant, additional information may be submitted to

Arts Sponsorship Request Form

[m] Indicates mandatory field

Organisation Name [m]

Describe your Organisation:

Please indicate your location/location of your proposed activities in relation to a MAG airport:


Please provide a brief overview of your organisation including your role within the wider arts field: [m]

Type of application:
Has your organisation received funding under the MAG Arts Sponsorship scheme during in the last ten years?[m]

What is the total funding requirement of your organisation in this proposal to the MAG Arts Sponsorship scheme (specify amount)? [m]

Date(s) of event(s) (if appropriate):
Detail(s) of event(s) (if appropriate):
Please provide a brief overview of your sponsorship proposal including main objectives for your organisation and for MAG: [m]

Please indicate the sponsorship benefits to MAG against the following criteria by completing each section fully. Leave sections blank if not appropriate:

Total value and volume of advertising opportunities (e.g. adverts in programmes): [m]
Total anticipated audience reach including socio-economic breakdown: [m]
Joint branding opportunities (e.g. signage, performance credits): [m]
Corporate hospitality opportunities: [m]
Use of facilities (e.g. meeting rooms): [m]
Total ticket allocations for MAG employees or corporate guests: [m]
Other benefits (for MAG and your organisation)
Where appropriate please provide a brief overview of last year’s sponsorship activities:
Bespoke sponsorship/community/marketing opportunities for MAG: [m]
Under the terms of your proposal, is MAG the lead or exclusive sponsor?
Please briefly summarise why your organisation is seeking sponsorship under the MAG Arts Sponsorship scheme: [m]
Please provide any further information you may feel is relevant to your sponsorship proposal to the MAG Arts Sponsorship scheme:

Finally, please complete your contact details:

Title: [m]
First Name [m]
Last Name [m]
Job Title
Email [m]
Telephone (Day) [m]
Telephone (Evening)
Building Name/Number:
Postcode: [m]
Find Address

Address 1 [m]
Address 2
Town/City [m]
Postcode [m]